Causing a stir about tequila, during a week associated with gin. 

For Negroni Week, we launched the ‘Newgroni’— taking on a classic with a tequila twist. 

We then hijacked the hype around Negroni Week in bars, on the streets and on social media, showing people how to mix-up a new classic, and giving away Newgroni kits to refresh people’s attitudes around the versatility of tequila.